Wednesday, February 23, 2011



Posted: 22 Feb 2011 06:00 AM PST
As you may know, over the past two years, our research team here at the Amen Clinics has been performing the world’s largest brain imaging study on active and retired professional football players.
All of that hard work has come to fruition. Our study “Impact of Playing Professional American Football on Long Term Brain Function” has been published in the Journal of Neuropsychiatry and Clinical Neuroscience.
This study shows a very serious level of brain trauma in a high percentage of players. I am very proud of this study and think it is an important piece in getting the NFL to stop denying that playing professional football causes long-term brain damage.
But I have to admit that it’s the second part of this study that is most exciting to me. Our research team is now conducting a brain rehabilitation study to see if the damaged brains of football players can be rehabilitated.
I am so thrilled to say that our preliminary results are astounding. Many players originally came to see me with dementia, depression, and obesity. But after putting them on our brain healthy program, the same one you will find in my new book The Amen Solution, many have made extraordinary progress.

One of player lost 107 pounds in 7 months and experienced improvement with his dementia.
One player lost 110 pounds and his brain scans showed dramatic brain improvement.
Fred Dryer, famed Los Angeles Ram defensive end and television star of the show Hunter, was part of our NFL study. He wrote to tell us that “over the last few months my overall feeling of clarity and confidence is much improved. With the supplements and certainly with the neurofeedback sessions I have replaced a part of me that over time had slowly slipped away.”
Big Ed White, age 62, a four-time Pro Bowl offensive guard for the Minnesota Vikings and later for the San Diego Chargers, played 17 seasons in the National Football League. When I first met Ed he weighed 365 pounds and scored very poorly on his cognitive testing profile.

All of our players take a test called the Microcog, which measures intellectual functioning in nine different areas, including overall general cognitive functioning, information processing speed, attention, reasoning and memory. He scored very poorly.
After six months, on our brain healthy/weight-loss program, he had lost 40 pounds, and his test scores increased dramatically (see below).

Ed White’s Microcog Results
Before                          After                        % Change
General Cognitive Functioning                          21                              39                                90%+
Information Processing                                      25                              58                          > 100%+
Reasoning                                                              3                              13                          > 400%+
Memory                                                               14                              66                          > 470%+

The numbers are Ed’s percentile rankings, comparing him to other people his age and education level. For example, a ranking of 21 percent means 79 percent of people his age and education scored better than Ed.
Cam Cleeland, 34, is one of our younger retired NFL players. I have blogged about Cam previously, but I want to share his story again for any new readers.

Cam played football at a very high level in high school, in college at the University of Washington, and eight years in the pros as a tight end with the New Orleans Saints, New England Patriots, and St. Louis Rams. He volunteered for our study because he was struggling with problems of depression, irritability, low frustration, tolerance, high stress, obsessive thinking, and memory problems.
While playing football in college, he had a concussion and was unconscious for 18 hours. He was diagnosed with a total of eight concussions—three in college and five in the pros. He said his “bell was rung” every week.

Once in his rookie year while playing for Mike Ditka in New Orleans, he was involved in a hazing incident during which other players whacked him on the head with socks filled with coins (not the sign of intelligent life). Cam suffered a concussion and vision problems after the incident. Cam said that the NFL changed its position on hazing after the incident.

Cam’s evaluation showed clear evidence of depression, brain trauma, and cognitive dysfunction. His SPECT scan showed left-sided brain damage (he said he was hit in the left eye during the hazing incident and that he felt better on blocks when he led with the left side of his head). His Microcog (a test of neuropsychological function) showed significant decreases in general cognitive functioning, information processing speed, attention, memory, and spatial processing.

Eight months later we re-assessed Cam, using the same protocol as before. He reported he felt much better and noticed significant improvements in his attention, mental clarity, memory, mood, motivation, and anxiety level. He felt his anger was under greater control and he was getting along better with his small children.

His SPECT scan showed dramatic improvement in the areas of his temporal lobes (memory and mood stability), prefrontal cortex (attention and judgment), and cerebellum (processing speed). His Microcog showed dramatic improvement as well (see the following table).

He feels the difference and is excited to do everything he can to change his brain and change his life. You see, changing your brain can make you smarter and happier! It also made him thinner—Cam has lost 25 pounds since starting the program.
Cam Cleeland’s Microcog Results

Before              After              % Change
General Cognitive Functioning            13                        39                        200%+
Information Processing Speed            12                        30                        150%+
Information Processing Accuracy       27                        55                        100%+
Attention                                                  34                        70                        100+%
Memory                                                    30                        77                        > 150%+
Spatial Processing                                    5                        77                        > 1,400%+
The numbers are Cam’s percentile rankings, comparing him to other people his age and education level. For example, the 5 percent in “Spatial Processing” means 95 percent of people his age and education scored better than Cam.
See how another one of our players is doing in this week’s Case of the Week!
Posted: 22 Feb 2011 06:00 AM PST
If you’re a CEO, a small business owner, or a manager, you know that getting the most out of your employees is critical to your success… especially in tough economic time
Are you spending too much on new employee training due to high employee turnover?
Are your employees calling in sick too often?
Do you think your employees should be more productive than they are?
Have you tried traditional management strategies to fix these problems but haven’t succeeded in achieving lasting improvement?
The problem could be your company’s brain health. Most employers and managers have no clue how important brain health is to the health of their business and their bottom line.
Your brain is the supercomputer that runs everything you do to make your business a success or a failure. Your brain and your employees’ brains help you get and keep new customers, create new product lines, come up with innovative sales and marketing strategies, find creative ways to cut overhead costs, and devise effective management tools.
If you give your collective brains the attention they deserve, you are much more likely to have a smooth-operating, thriving business or organization. Your team at work will be more productive, thoughtful, reliable, and consistent. And your workplace will be filled with less stress, more fun, and more profit.
Want to know how to do it?
I will show you how you can achieve better corporate brain health… and a better bottom line… in a 1-day wellness symposium being offered by The LBL Group.
I’ll be presenting along with Will MarrĂ©, the co-founder and former president of the Covey Leadership Center where he translated the concepts of The 7 Habits of Highly Effective People into powerful leadership courses. He has taught these courses to millions of executives worldwide. Personally, as a CEO myself, I can’t wait to hear what he has to say.
This symposium will take place March 23 from 8:00AM to 12:00PM in Solana Beach, California.
Click here for more information or sign up now at www.healthy-employees-lower-costs.com.
Posted: 22 Feb 2011 06:00 AM PST
My new book The Amen Solution: The Brain Healthy Way to Lose Weight and Keep It Off / The Secret to Being Thinner, Smarter, and Happier
has been released! The program in this book is very powerful and life-changing, and I have already seen it work for many people at the Amen Clinics. I know that you and your loved ones can benefit from it too.
Some people have been asking me how it will be different from Change Your Brain, Change Your Body so let me explain.
Ever since Change Your Brain, Change Your Body hit cyberspace and store shelves, people have been calling and emailing our clinics, posting comments on my blog, and talking to me at book signings, speaking engagements, and other events. What the overwhelming majority of them were begging for was a simple step-by-step brain-based program for weight loss.
The Amen Solution is that program.
While Change Your Brain, Change Your Body dealt with overall general health, The Amen Solution focuses on weight loss and helping you get thinner, smarter, and happier… all at the same time!
In this book I will give you the basic steps to boost your brain to become thinner, smarter, and happier at the same time. I will give you a 10-week program to get started. This is the same program we use at the Amen Clinics, and the same program we use with the NFL players in our retired NFL player brain damage and rehabilitation study.
In addition, The Amen Solution profiles “The Amen Solution All-Stars,” real-life people (including several of our NFL players) who have shared their journey to a slimmer shape, greater happiness, and improved brain function. I hope their stories will inspire and motivate you. You will also find “Get Smart to Get Thinner” boxes with thoughtful tips, strategies, insights, and success stories from the everyday people who have been successfully losing weight with this program.
By following The Amen Solution 10-week program you will learn how to say goodbye to emotional overeating, curb cravings and boost willpower.  Filled with the most up-to-date research, advice on natural supplements, meal plans, recipes, 200 quick ways to leave your blubber behind, and exercises to optimize your mind to shed those pounds, The Amen Solution is not just a 10-week diet.  It is a program to get control of your brain and your body for the rest of your life.
I can’t wait to hear from you about it. Share your successes with me by commenting on my blog.
Order your copy of The Amen Solution today.
Posted: 22 Feb 2011 06:00 AM PST
This is part 7 of a 10-part series on The Amen Solution: The Brain Healthy Way to Lose Weight and Keep It Off and the Secret to Being Thinner, Smarter, and Happier
Amen Solution #7: Know your brain type.
After looking at over 60,000 brain SPECT scans over the past 20 years one of the most important lessons we have learned at the Amen Clinics is that problems like being overweight or having ADD or being depressed are not single or simple problems in the brain.  They all have multiple types.  Through our brain imaging work I have described 6 different types of ADD, 7 different types of anxiety and depression and 5 different types of overeaters.  Knowing your specific type of a problem is essential to getting the right help.
I talk about this concept in great detail in the book.  For now, the five types of overeaters include:
The “compulsive” overeater … who constantly thinks about food.
The “impulsive” overeater … who has poor impulse control.
The “impulsive-compulsive” overeater … who tends to be both impulsive and compulsive at the same time.
The “sad” overeater, who eats as a way to self-medicate feelings of sadness or depression.
And, the “anxious” overeater, who eats as a way to soothe his or her anxiety.
Understanding the specific type of brain you have is critical to getting the right help and can help target your diets, supplements or medications if needed.
In one study, 42% of “morbidly obese” patients were diagnosed with ADD or attention deficit disorder.  These people are typically the impulsive overeaters, and it is virtually impossible to get them to lose weight, even with surgery, without first helping their brains.  But for people who are anxious or compulsive, giving them ADD strategies almost always makes them more anxious or more compulsive.
People who are compulsive tend to do better with higher carbohydrate diets, because they tend to calm the brain … while people who are impulsive do better with higher protein diets.  This is critical because the wrong diet can make some people mean, angry and out of sorts.
Recently, I was on the Rachael Ray show, and when I said this to Rachael, she told me that she had tried a low-carb diet, and it made her so mean that she wondered why her husband didn’t leave her.  I have seen couples have serious marital problems just because one of the partners got their hands on the wrong diet books.
In our clinics we use brain SPECT imaging to help us understand and treat our patients.  But a long time ago I realized that not everyone is able to get a scan.  My books are now translated into 30 languages and if you read one in Japan or Italy odds are you are not going to get a scan.  So based on thousands of scans I developed a series of questionnaires to help people predict what their brain might look like if they could get a scan.  Then, based on the answers, I give suggestions on ways to think about helping your brain with certain natural supplements, medications or exercises.
The questionnaires are found in the book and they are used by mental health professionals around the world.  Of course, you should always talk to your doctor about any treatment you try.
When Eileen first joined our program she weighed 187 pounds.  When she took our questionnaire she discovered that she was a Type 5 Anxious Overeater and used food as a way to soothe her anxiety.  She found that our journal helped keep her on track … and especially loved the exercises in it to help her calm her mind.
We are currently working on an online version of the journal that will make it easier than ever to track your calories and brain healthy habits. I’ll let you know when it’s available.
Over about 6 months she lost her anxiety and a whole lot of weight.  Since starting our program she has lost 39 pounds and 5 pants sizes.
In the next few weeks you will learn about how using specific supplements can help you become thinner, smarter, and happier and I will give you the tools to help you stop emotional overeating.  Plus, I will also show you how to influence your loved ones to be thinner, smarter, and happier too.  That is my favorite part.
Make sure you come back.  What do you have to lose? Maybe 10, 30, or even 70 pounds?  How cool would that be not to have to carry that much fat around anymore.
Order your copy of The Amen Solution today.
Posted: 22 Feb 2011 06:00 AM PST
I am so excited to tell you that my new public television special, The Amen Solution, is making its debut Tuesday, February 22! If you’re in the Los Angeles area, tune in to KCET to catch it. The show will air from 7:00PM-9:00PM PT.
If you aren’t in the Los Angeles area, stay tuned. I’ll keep you informed when it becomes available in other markets.


Dr Amen's wonderful Message

Monday, February 21, 2011

Brain Power, it takes Practice!

120 Ways to Boost Your Brain Power Here are 120 things you can do starting today to help you think faster, improve memory, comprehend information better and unleash your brain’s full potential. From LiteMind
1. Solve puzzles and brainteasers.
2. Cultivate ambidexterity. Use your non-dominant hand to brush your teeth, comb your hair or use the mouse. Write with both hands simultaneously. Switch hands for knife and fork.
3. Embrace ambiguity. Learn to enjoy things like paradoxes and optical illusions.
4. Learn mind mapping.
5. Block one or more senses. Eat blindfolded, wear earplugs, shower with your eyes closed.
6. Develop comparative tasting. Learn to properly taste wine, chocolate, beer, cheese or anything else.
7. Find intersections between seemingly unrelated topics.
8. Learn to use different keyboard layouts. Try Colemak or Dvorak for a full mind twist!
9. Find novel uses for common objects. How many different uses can you find for a nail? 10? 100?
10. Reverse your assumptions.
11. Learn creativity techniques.
12. Go beyond the first, ‘right’ answer.
13. Transpose reality. Ask "What if?" questions.
14. SCAMPER!
15. Turn pictures or the desktop wallpaper upside down.
16. Become a critical thinker. Learn to spot common fallacies.
17. Learn logic. Solve logic puzzles.
18. Get familiar with the scientific method.
19. Draw. Doodle. You don’t need to be an artist.
20. Think positive.
21. Engage in arts — sculpt, paint, play music — or any other artistic endeavor.
22. Learn to juggle.
23. Eat ‘brain foods’.
24. Be slightly hungry.
25. Exercise!
26. Sit up straight.
27. Drink lots of water.
28. Deep-breathe.
29. Laugh!
30. Vary activities. Get a hobby.
31. Sleep well.
32. Power nap.
33. Listen to music.
34. Conquer procrastination.
35. Go technology-less.
36. Look for brain resources in the web.
37. Change clothes. Go barefoot.
38. Master self-talk.
39. Simplify!
Litemind.com 120 Ways to Boost Your Brain Power 28 40. Play chess or other board games. Play via Internet (particularly interesting is to play an ongoing game by e-mail).
41. Play ‘brain’ games. Sudoku, crossword puzzles or countless others.
42. Be childish!
43. Play video games.
44. Be humorous! Write or create a joke.
45. Create a List of 100.
46. Have an Idea Quota.
47. Capture every idea. Keep an idea bank.
48. Incubate ideas. Let ideas percolate. Return to them at regular intervals.
49. Engage in ‘theme observation’. Try to spot the color red as many times as possible in a day. Find cars of a particular make. Invent a theme and focus on it.
50. Keep a journal.
51. Learn a foreign language.
52. Eat at different restaurants – ethnic restaurants specially.
53. Learn how to program a computer.
54. Spell long words backwards. !gnignellahC
55. Change your environment. Change the placement of objects or furniture — or go somewhere else.
56. Write! Write a story, poetry, start a blog.
57. Learn sign language.
58. Learn a musical instrument.
59. Visit a museum.
60. Study how the brain works.
61. Learn to speed-read.
62. Find out your learning style.
63. Dump the calendar!
64. Try to mentally estimate the passage of time.
65. "Guesstimate". Are there more leaves in the Amazon rainforest or neuron connections in your brain? (answer).
66. Make friends with math. Fight ‘innumeracy’.
67. Build a Memory Palace.
68. Learn a peg system for memory.
69. Have sex! (sorry, no links for this one!)
70. Memorize people’s names.
71. Meditate. Cultivate mindfulness and an empty mind.
72. Watch movies from different genres.
73. Turn off the TV.
74. Improve your concentration.
75. Get in touch with nature.
76. Do mental math.
77. Have a half-speed day.
78. Change the speed of certain activities. Go either super-slow or super-fast deliberately.
79. Do one thing at a time.
80. Be aware of cognitive biases.
81. Put yourself in someone else’s shoes. How would different people think or solve your problems? How would a fool tackle it?
82. Adopt an attitude of contemplation.
83. Take time for solitude and relaxation.
84. Commit yourself to lifelong learning.
85. Travel abroad. Learn about different lifestyles.
Litemind.com 120 Ways to Boost Your Brain Power 29 86. Adopt a genius. (Leonardo is excellent company!)
87. Have a network of supportive friends.
88. Get competitive.
89. Don’t stick with only like-minded people. Have people around that disagree with you.
90. Brainstorm!
91. Change your perspective. Short/long-term, individual/collective.
92. Go to the root of the problems.
93. Collect quotes.
94. Change the media you’re working on. Use paper instead of the computer; voice recording instead of writing.
95. Read the classics.
96. Develop your reading skill. Reading effectively is a skill. Master it.
97. Summarize books.
98. Develop self-awareness.
99. Say your problems out loud.
100. Describe one experience in painstaking detail.
101. Learn Braille. You can start learning the floor numbers while going up or down the elevator.
102. Buy a piece of art that disturbs you. Stimulate your senses in thought-provoking ways.
103. Try different perfumes and scents.
104. Mix your senses. How much does the color pink weigh? How does lavender scent sound?
105. Debate! Defend an argument. Try taking the opposite side, too.
106. Use time boxing.
107. Allocate time for brain development.
108. Have your own mental sanctuary.
109. Be curious!
110. Challenge yourself.
111. Develop your visualization skills. Use it at least 5 minutes a day.
112. Take notes of your dreams. Keep a notebook by your bedside and record your dreams first thing in the morning or as you wake up from them.
113. Learn to lucid dream.
114. Keep a lexicon of interesting words. Invent your own words.
115. Find metaphors. Connect abstract and specific concepts.
116. Manage stress.
117. Get random input. Write about a random word in a magazine. Read random sites using StumbleUpon or Wikipedia.
118. Take different routes each day. Change the streets you follow to work, jog or go back home.
119. Install a different operating system on your computer.
120. Improve your vocabulary.
121. Deliver more than what’s expected.

Wednesday, February 16, 2011

Take Life/Golf Too seriously!

Don’t Take Golf (Life) so seriously,

You may know about left brain vs right brain theory. Have you ever thought of the ramifications for your golf of trying to play with your Left Brain in control?

The theory says that your Left Brain is better at doing some things and your Right Brain is better at doing other things.  Left Brain is good at math, logic, accounting, engineering, etc.  Right Brain is good at creativity, imagination, art and music.  You may not know that the Left Brain is clumsy and un-athletic while Right Brain is where the "natural athletes" operate best.

Now consider playing golf-

You need good Left Brain ability to gather all the data, figure out what shot to play, what target to hit to, etc.  You need good Right Brain ability to actually play the shot, to be athletic over the ball.  You must not mix the two!  This is a trap that most golfers fall into. This is one of the biggest reasons for inconsistency. Left Brain cannot play a lick, yet most are doing Left Brain things over the ball. 
Are you still considering the details of the shot while moving into the shot or over the ball?
Do you change the shot or target while over the ball?
Do you step into your stance very carefully, focussed on aligning your feet very exactly?
Do you check the alignment of your feet, your hips and your shoulders over the ball? 
Do you check your grip, your posture over the ball?
Do you instruct yourself to keep your head still over the ball? 
Do you carefully align the club face or the putter to the line of the shot, trying to get it exactly right? 
Do you pay close attention to how you are going to move the club and then on how you are moving the club in the swing?
Do you have multiple swing keys you are monitoring and controlling while swinging?
Are you making sure you do your pre-shot routine exactly the same every time, trying hard not to leave anything out?

These are all examples of a player operating in a Left Brained way.

The Left Brain is a klutz, yet we try to take control with it and use it to create ART or Artistic like qualities a lot.
- You are judging what you are doing with it.
- You are trying so hard to do it right with your Left Brain.

Here is a simple exercise to highlight the difference between Left Brain and Right Brain operating.
In most other sports, operating in a Right Brain, athletic way is part of playing that sport. You are reacting to a ball or another player and you don't have time to think about how to do it or to be careful about what you are doing. When you do, it usually screws things up. This is why some basketball players play great shots from the floor but when they have all the time in the world without interference to shoot the foul shot, they can struggle.

When you struggle with your golf, do you try to fix your swing mechanically on the course?
Is your Left Brain directing the corrections and then trying to make them work?
After the round, do you run off for a lesson or to the practice tee and work some more in a Left Brained way to perfect your swing, to check your alignment and your fundamentals, to find solutions?
After all this is the model for playing better and learning to play golf isn't it?

Ask yourself HONESTLY are you training yourself to play golf with your Left Brain as if to perfect the science of the game?

Neuroscience recommends that you always finish your practice on the range with shots to different targets using a full mental routine. Then play golf on the course with a full mental routine for every shot, leaving the Left Brain to only be used for Data input, such as calculating distance or reading a putt.  Before pulling the trigger, let the right Brain create artistic magic and allow the seing to flow...!

Rob Irwin 
www.sportofmind.com

Time Travel, Is it Real?

<a href="http://www.quantum-self.com/category/quantum-library/mind-stretch%22%3EMind Stretch | Build

Success and Self Growth Mind Power.</a>
Is Time Travel Real?
Is Time Travel Real? What are you doing when you aren’t doing anything at all?  If you said “nothing,” then you  just passed a test in logic, but  flunked a test in neuroscience about time travel.
So what about time travel? When people perform mental tasks–adding numbers, comparing shapes, identifying faces–different areas of their brains become active, and brain scans show these active areas as brightly colored squares on an otherwise dull gray background.
But researchers have recently discovered that when these areas of our brains light up, other areas go dark. This dark network (which comprises regions in the frontal, parietal and medial temporal lobes) is off when we seem to be on, and on when we seem to be off. And this seems to be the time travel connection.
If you climbed into an MRI machine and lay there quietly, waiting for instructions from a technician, the dark network would be as active as a beehive. But the moment your instructions arrived and your task began, the bees would freeze and the network would fall silent. When we appear to be doing nothing, we are clearly doing something. But what? Time travel.

The answer, it seems, is time travel occurs naturally in our brains.
The human body moves forward in time at the rate of one second per second whether we like it or not. But the human mind can move through time in any direction and at any speed it chooses. It seems to be able to trvel forward and backward through time.
Our ability to close our eyes and imagine the pleasures of Super Bowl Sunday or remember the excesses of New Year’s Eve is a fairly recent evolutionary development, and we think our talent for doing this is unparalleled in the animal kingdom.

We are a time travel race, unfettered by chronology and capable of visiting the future or revisiting the past whenever we wish. But if our neural time travel mental machines are damaged by illness, age or accident, we may become trapped in the present. Alzheimer’s disease, for instance, specifically attacks the dark network, stranding many of its victims in an endless now, unable to remember their yesterdays or envision their tomorrows.

Why did evolution design our brains for time travel?
Perhaps it’s because an experience is a terrible thing to waste. Moving around in the world exposes organisms to danger, so as a rule they should have as few experiences as possible and learn as much from each as they can.

Although some of life’s lessons are learned in the moment (“Don’t touch a hot stove”), others become apparent only after the fact (“Now I see why she was upset. I should have said something about her new dress”). Time travel allows us to pay for an experience once, and then have it again and again –  learning new lessons with each repetition. When we are busy having experiences–herding children, signing checks, battling traffic–the dark network is silent, but as soon as those experiences are over, the network is awakened, and we begin moving across the landscape of our history to see what we can learn via time travel.

Animals learn by trial and error, and the smarter they are, the fewer trials they need. Traveling backward buys us many trials for the price of one, but traveling forward allows us to dispense with trials entirely. Just as pilots practice flying in flight simulators, the rest of us practice living in life simulators, and our ability to simulate future courses of action and preview their consequences enables us to learn from mistakes without making them.

We don’t need to bake a liver cupcake to find out that it is a stunningly bad idea; simply imagining it is punishment enough. The same is true for insulting the boss and misplacing the children. We may not heed the warnings that prospection provides, but at least we aren’t surprised when we wake up with a hangover or when our waists and our inseams swap sizes.

The dark network allows us to time travel into the future, but not just any future. When we contemplate futures that don’t include us–Will the NASDAQ be up next week? Will Hillary run again?–the dark network is quiet. Only when we move time travel does it come alive.
Perhaps the most startling fact about the dark network isn’t what it does but how often it does it. Neuroscientists refer to it as the brain’s default mode, which is to say that we spend more of our time away from the present than in it.

People typically overestimate how often they are in the moment because they rarely take notice when they take leave. It is only when the environment demands our attention–a dog barks, a child cries, a telephone rings–that our mental time machines switch themselves off and deposit us with a bump in the here and now. We stay just long enough to take a message and then we slip off again to time travel to the land of Elsewhen, our dark networks awash in light.

Belief Matrix - It's IDEAL


Extraordinary IDEAL Life!    

It's right there inside you and always has been.  What if your experience of your magnificent extraordinary self is as close as your next breath or your next thought? Are you ready to embrace your extraordinary self and set yourself free?  Then let's do it!

All of the achievements you desire are available to you. You just have to know how to make yourself available to them!  It doesn't have to take years and intense process work or 30 years of meditating. You are now ready to take a leap into something so remarkable and scientifically proven that we can't even really wrap our brains around it.  But it's true.  We are being asked to step out of the old limiting conditioning and into a new way of experiencing success – and it is available now.

Most of us have unknowingly taken on limiting & self sabotaging misperceptions about ourselves and the world around us. They undermine the athlete in you and the natural qualities that are natural to us.  They deplete our health, energy and capacity for success. These mistaken beliefs usher us to an early retirement.


But what if there was a way to quickly & precisely identify the beliefs
that are not supporting you and then clear them in an instant?


Founder Dr Rob Irwin of the Sport of Mind Institute created the Belief Matrix™ to help you instantly clear beliefs that stop you from living the life you deserve. Using this process, your unsupportive beliefs become clear in an instant leaving you free to outrageously create the life you were meant to live.

Your Subconscious Mind is in Charge 95% of the TIME!
The subconscious acts like your Supreme Ruler. Throughout your life, you've been exposed to messages in the environment through your parents, teachers, friends and even yourself that don’t support your greatest and highest potential. These messages, or beliefs, have been embedded in your subconscious mind, and directly influencing the outcomes of your life. No matter how hard you try, or how much self-help work you do, your life can never look the way you want if your subconscious mind is sabotaging you.

What’s Showing Up in Your Life
Your outer world or the results in your life always reflects your inner reality. That means that if you don’t like the way your life looks, something is going on inside that is blocking your ability to create. Maybe you find that the Law of Attraction doesn't work for you. This is because one or several underlying negative beliefs that you hold about yourself are engaged with Law of Attraction. What you attract is your responsibility.  You must become aware of what is embedded in your subconscious mind and realize that it shows up in many ways. Along with the wonderful things in your life, there also might be subtle issues of low grades, social fear, unhealthy relationships, or other things that don’t reflect the life you want.


Clear Negative Beliefs Instantly
The good news is there is a now a way to identify and quickly remove these unsupportive core beliefs so you can have success, health, and future financial freedom and more. Belief MatrixTM is a process for easily and painlessly determining what limiting beliefs are running your show. Once a belief is identified it can be very relieving and hopeful for you and your future.


Redirect Your Life
Once old limitations have become clear to you, and you start to create a proactive belief, life enhancing and empowering values replace the old patterns. You subconscious mind and conscious mind are congruent and you are in full alignment with what you choose to create.

Instant Relief
Past programming leads us to believe, and through the process of watching thousands of people work this program from the Train Your Brain Seminar the IDEAL 12 Week plan that profound change is completely available, you would think it would take a lifetime of hard work.

We have figured out the exact time requirement on creating your new belief. Why should you struggle? Through the Belief MatrixTM and the 12 week plan that has the quantum leap effect when you are part of a Community that a huge shift can happen instantly, and a predominant long term powerful belief can become your new I.D. with just minutes a day of intention.

Ready to experience the Awe Behind the Belief Matrix™?Many of our core beliefs are formed between birth and 6 years of age. In these early years, we are not able to clearly discern what is right or true for ourselves. And inadvertently, what we experience or are taught by others in these formative years is imprinted into our subconscious minds. And throughout our lives we may continue to take on the beliefs of other people that are a match for these erroneous beliefs. This is the source of much of our reality creating.
 
Ninety five percent of our beliefs are held in our subconscious mind
and it is these beliefs that run your life. Your subconscious mind
 is the foundation for your personal reality and the life you live.

In every moment, your perception of reality filters through our subconscious beliefs which instantly result in thoughts which are followed by feelings, reactions or actions and eventually results. Some of the beliefs are life-supporting and some are life-restricting. How do you know what is lodged in your subconscious and what you really believe? By what shows up in your life!

Belief Matrix™ Can Change Core Beliefs seemingly Instantly and Effortlessly.Many have “tried everything”--all the techniques and healing therapies, some traditional and some not so traditional without a fundamental understanding of how we create our realities.
We are always attracting based on our thoughts and beliefs.  The truth is simple and uncompromising: people will always attract whatever they believe to be true about themselves and the world around them. What many fail to recognize is that the subconscious is a vast part of what they think and project!

A great deal of attention has been placed on becoming aware of what we think; about what we place our attention upon. However, our thoughts are triggered by our beliefs and our beliefs are held on a subconscious level quietly directing our every feeling, reaction and decision. It is these restricting and limiting subconscious beliefs that hold us back from happiness, our full potential, physical health, personal development and spiritual enlightenment. The challenge of identifying and changing these beliefs has proven quite impossible for many.

For those of you who have struggled overcoming these beliefs, Belief Matrix™ can make changing core beliefs quick and effortless.  This revolutionary technique expands consciousness, identifies subconscious limiting beliefs clearing them almost instantly. As these beliefs clear, a compelling hope and empowerment become a new experience and your life simply floods in. Life no longer has to be a struggle.



Frequently Asked Questions
-         What can I expect in a Train Your Brain to Create Your Identity 12 week plan?
You will start by joining us in a full day seminar.  There you will understand how New Discoveries in Neuroscience can prove how your life got stuck and how you can free yourself.

-         Do you ask yourself which area(s) of your life you feel stuck. This may be around relationships, finances, health, personal fulfillment, self esteem etc. Unsupportive beliefs are quickly identified and then verified with "irrational feedback" from the world you see before you.  By aligning with Dr Rob and the Community you can process the beliefs that are instantly going to release and be replaced with more supportive beliefs.

-         Will I feel different after a 12 week plan?
Everyone has their own personal experience however here’s what some of the Community Graduates are saying:

Testimonials
“What a dynamic experience!  To the Irwin’s, heartfelt thanks for sharing your expertise and passion.  It is an honor to work with you.” –DawnMarie
"Dr. Rob's Train Your Brain Seminar was a most worthwhile seminar, loaded with useful information and exercises. The subsequent 90 day team support structure to change our beliefs created a great framework to achieve goals. In fact, by working on changing my underlying beliefs, I achieved a goal that resonated with my deepest desire."  Best, Clarke Paulley

"The last 2 days I was on a carpenter clean up job.  Part of my new belief and goal is too live at my ideal weight and in be in better physical shape with the weight I carry at 228lbs my back and knees are feeling it just like yesterday.  Normally i would complain and make excuses of how bad my life is, but today I am grateful for the work I received because it is now in alignment with what i want.  Being at peace is a new default because I used to operate from fear and anxiety.  Holding everything like it's life or death.  I am fortunate to know Dr. Rob and have him in my life.  He has made a difference in how I hold my context.  I have more of a window of choice now than I had before.  So I can go to fear or to peace that is the beauty about choice and now i am creating the results upon my choice.  So empowering! Have a great day folks”.  Life will be much better.   Walter Suico


Follow Up with IDEAL (Identify, Experience and Learn) Conscious Mastery Community
At the end of a 12 week plan, you are invited to one of the most powerful tools in the universe.  A community of Graduates to continue to build your supportive environment that will continue to support you in your happier and healthier life. You become the Master of your reality.
 
Whether you seek an alternative psychology, maximum performance, emotional healing or spiritual awakening the Belief Matrix™ and Create Your Identity has something for you.

Belief Matrix™ sessions can be via a one on one format as well.  This can be in person or by phone. Telephone is very effective, and possibly more effective because of the lack of distraction your Ego is placing on you to get to the source of the Predominant negative belief.  When you are ready for long lasting change that is fun and easy schedule a session or participate in an upcoming full day seminar, please contact me via my email or my phone, information listed below?

Thank you
Dr Rob

*Dr Rob has for many years been blessed with the perseverance of how to help people’s life more fulfilling.  In this pursuit he received his masters in Psychology and a Ph.D. in Clinical Sports Psychology.  Once the foundation was laid he dove into the research and science of the booming industry of Neuroscience.  Here he learned about the brain and the mind and created a traditional way to deliver the technology in a very "layman like" terms that even a 6 year old could understand. Now 6 years later of “Beta Testing” he has honed the message and found what is to believed as the “magic bullet” for you to simply Identify the blockages, Experience the process of change and Learn the model for your own sustainability.   Only, in your experience with Dr Rob, will you be able to understand the insights available to you that becomes your benefit.

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