Understand UR//IDEAL Plan


The Ideal Plan

  1. Background
At the Sport of Mind Institute, we use performance enhancement technology to propel our clients to the levels of success that are only limited by their imaginations. We teach our clients to be the driving force in their own lives and master the mindsets for success. The principles for success work in any area—leadership, business, sports and relationships. Dr. Irwin’s method of performance coaching is unique in that it is a proven formula that will work for anyone who applies it. His performance coaching actually began with athletes who wanted to greatly improve their sport. After many successful outcomes using his method, Dr. Irwin found that it also works for anyone in any endeavor when it is applied.

  1. Project Scope and Objectives
Train Your Brain (TYB) has been around for 5 years and Dr. Irwin has given the seminar over 100 times to all walks of life with unbelievable success. The 12 week IDEAL program – IDentify-Experience-And-Learn - incorporates TYB, Neurofeedback, Bio-feedback and Community along with Systems for accountability and motivation to help you get the results you want.
The scope of the IDEAL program is to create an environment that accelerates the learning process by education, incentives, commitments, accountability and team cohesiveness. The participants will have a sustainable learned system that is ongoing so that they can apply this learnt system to stay healthy or to reach peak performance.

2.1    Scope
The following items are considered in scope for the IDEAL program in order to achieve the goals and objectives outlined above:
  • Full day train your brain seminar
  • 24 sessions of neurofeedback – in order to experience the ability to fully rest, stay focused, stabilize mood and to take on more of life’s demands with efficiency and effectiveness
  • Biofeedback with JP systems to identify and diagnose physical maladies and energy hindrances
  • Personal team leader
  • Daily accountability email system


2.2    Proposed Project Deliverables
During the course of the 12 weeks IDEAL will generate numerous deliverables to serve as knowledge transfer tools. The following is a list of deliverables that will be gained for the IDEAL program.
Project Deliverables:
  • TYB educates you on the science of neuroplasticity or neurogenises. Meaning learn how to create new pathways in the brain that will get you the results in your life automatically.
  • Belief Matrix™ will easily, quickly and certainly identify the old belief that creates unwanted results and will show you the secret to proactively training your brain to get the results in life you do want 95% automatically.
  • NFB symptom checklist inventory and the continuous performance test Qik, will identify and measure you scores against population norms in the area of attention: Sustained attention, Impulse Control, Speed of Response and Variability of Response. This Qik test is delivered at the beginning and the end of the 12 week sessions to show brain efficiency results. With Brain efficiency you will gain the sense of calm, peace, speed of recovery and clarity in your life that you have always wanted.
  • Homeopathic Practitioner will deliver an analysis and diagnostics of ailments and defficiency’s in the body. This pre and post test will also show how your body recovers from brain efficiency, healing energy and focused driven path.
  • With the help of a reiki professional, you will easily diagnose, identify and release blockages in your energy flow.



  1. Project Approach
The IDEAL program is a collaborative approach between Dr. Rob Irwin, a clinical psychologist with years of experience in NFB and efficiency training, and Dr. JRich an MBA and Doctor of Psychology with over a decade of experience in peak performance as an elite athlete. This program blends neurofeedback, TYB with a supportive Community in order to give you a more wholesome experience that can encompass your entire life.